{"id":5916,"date":"2024-12-25T06:28:42","date_gmt":"2024-12-24T22:28:42","guid":{"rendered":"https:\/\/www.microsine.com\/glass-facade-display-solution-bank-of-montreal-opens-in-downtown-toronto-250m%c2%b2-muxwave-holographic-invisible-screen-captures-attention\/"},"modified":"2025-11-10T17:53:17","modified_gmt":"2025-11-10T09:53:17","slug":"solution-daffichage-pour-facades-en-verre-la-banque-de-montreal-ouvre-ses-portes-dans-le-centre-de-toronto-lecran-invisible-holographique-muxwave-de-250m%c2%b2-attire-lattention","status":"publish","type":"post","link":"https:\/\/www.muxwave.com\/fr\/glass-facade-display-solution-bank-of-montreal-opens-in-downtown-toronto-250m%c2%b2-muxwave-holographic-invisible-screen-captures-attention\/","title":{"rendered":"Solutions d'affichage pour fa\u00e7ades en verre | La Banque de Montr\u00e9al ouvre ses portes dans le centre-ville de Toronto : un \u00e9cran invisible holographique MUXWAVE de 250 m\u00b2 capte l'attention"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

La Banque de Montr\u00e9al (BMO) a officiellement ouvert sa nouvelle succursale au Centre Eaton de Toronto, situ\u00e9 \u00e0 c\u00f4t\u00e9 de Yonge-Dundas Square. Cette zone, semblable \u00e0 Times Square \u00e0 New York, est une plaque tournante pour les publicit\u00e9s dynamiques.<\/p>\n\n\n\n

L'\u00e9cran holographique invisible de MUXWAVE<\/a> a \u00e9t\u00e9 install\u00e9 sur la fa\u00e7ade en verre et les surfaces vitr\u00e9es int\u00e9rieures du centre commercial, couvrant une surface totale impressionnante de pr\u00e8s de 250 m\u00b2 avec un pas de pixel de 3,9 mm. Tr\u00e8s transparent, ultra-mince et l\u00e9ger, l'\u00e9cran adh\u00e8re \u00e0 la surface du verre, ce qui permet aux fen\u00eatres d'afficher des images tout en conservant la visibilit\u00e9 de l'int\u00e9rieur et de l'\u00e9clairage naturel. Gr\u00e2ce \u00e0 une conception sp\u00e9cialis\u00e9e du contenu, l'\u00e9cran cr\u00e9e un effet visuel AR \u00e0 l'\u0153il nu, donnant l'impression que les images flottent dans l'espace et se fondent de mani\u00e8re transparente dans l'environnement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

L'\u00e9cran holographique invisible utilise des mat\u00e9riaux ultra-minces et l\u00e9gers et une technologie de commande statique pour contr\u00f4ler l'\u00e9cran LED. Chaque pixel est pilot\u00e9 par un circuit int\u00e9gr\u00e9 ind\u00e9pendant, avec 65 536 circuits int\u00e9gr\u00e9s par m\u00e8tre carr\u00e9 \u00e0 un pas de 3,91 mm. Contrairement au balayage dynamique conventionnel, notre balayage statique offre des niveaux de gris sup\u00e9rieurs et une qualit\u00e9 d'image stable.<\/p>\n\n\n\n

En janvier 2024, un \u00e9cran de bienvenue de 193 m\u00b2 a \u00e9t\u00e9 install\u00e9 \u00e0 l'entr\u00e9e sud du parc des expositions ISE de Barcelone, en Espagne. En plus de ce projet, cet \u00e9cran transparent \u00e0 Toronto repr\u00e9sente la plus grande solution d'affichage en fa\u00e7ade vitr\u00e9e de MUXWAVE en Am\u00e9rique du Nord \u00e0 ce jour. Le produit a d\u00e9j\u00e0 remport\u00e9 l'iF Design Award 2022 et a \u00e9t\u00e9 reconnu comme le \"Digital Signage Project of the Year\" (projet de signalisation num\u00e9rique de l'ann\u00e9e) lors des AV Awards 2024.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nous exprimons notre gratitude \u00e0 Stingray, \u00e0 la Banque de Montr\u00e9al, \u00e0 Shawn O'Brien, \u00e0 Diego Borrego, \u00e0 Robin Salter, \u00e0 Mathieu Gaboury, \u00e0 Dale Hrynyk et \u00e0 IA Interior Architects pour leur collaboration \u00e0 la r\u00e9alisation de ce projet remarquable.<\/p>\n\n\n\n

\u00c0 l'avenir, nous pr\u00e9voyons d'autres applications dans des sc\u00e9narios similaires, en particulier dans les \u00e9talages commerciaux, les espaces de vente au d\u00e9tail, la conception de sc\u00e8nes et les expositions num\u00e9riques. Gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 am\u00e9liorer l'attrait visuel par le biais d'une technologie de pointe, cette solution promet d'int\u00e9grer la cr\u00e9ativit\u00e9 et la fonctionnalit\u00e9 dans divers domaines. Elle ouvre la voie \u00e0 une int\u00e9gration plus pouss\u00e9e des espaces num\u00e9riques et physiques, offrant de nouvelles possibilit\u00e9s en mati\u00e8re de publicit\u00e9, d'affichage d'informations et d'exp\u00e9riences interactives.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

The Bank of Montreal (BMO) has officially opened its new 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