{"id":9746,"date":"2026-06-04T17:27:59","date_gmt":"2026-06-04T09:27:59","guid":{"rendered":"http:\/\/muxwave.com\/?p=9746"},"modified":"2026-06-04T17:28:03","modified_gmt":"2026-06-04T09:28:03","slug":"ecran-led-transparent-pour-le-magasin-pop-mart-a-seoul","status":"publish","type":"post","link":"https:\/\/www.muxwave.com\/fr\/transparent-led-display-for-pop-mart-store-in-seoul\/","title":{"rendered":"\u00c9cran LED transparent pour la premi\u00e8re boutique phare K-POP de POP MART \u00e0 S\u00e9oul"},"content":{"rendered":"

Contexte et d\u00e9fis du projet<\/h2>\n\n\n\n

R\u00e9cemment, Muxwave a men\u00e9 \u00e0 bien et mis en lumi\u00e8re le projet de vitrine donnant sur la rue pour la toute premi\u00e8re boutique phare de POP MART sur le th\u00e8me de la K-POP. Situ\u00e9 dans le quartier anim\u00e9 de Myeongdong \u00e0 S\u00e9oul, en Cor\u00e9e du Sud, le projet met en \u0153uvre les \u00e9crans holographiques invisibles de la s\u00e9rie M de Muxwave, pour une surface d'affichage totale de 63 m\u00e8tres carr\u00e9s. En combinant un contenu cr\u00e9atif bas\u00e9 sur la propri\u00e9t\u00e9 intellectuelle avec une technologie d'affichage transparent de pointe, cette installation sert de r\u00e9f\u00e9rence pour la modernisation des vitrines de magasins de d\u00e9tail \u00e0 travers l'Asie de l'Est.<\/p>\n\n\n\n

Situ\u00e9 dans l'un des quartiers commerciaux les plus anim\u00e9s de Cor\u00e9e du Sud, ce magasin phare est soumis \u00e0 un trafic pi\u00e9tonnier intense, de jour comme de nuit. La fa\u00e7ade vitr\u00e9e donnant sur la rue est \u00e9galement expos\u00e9e \u00e0 la lumi\u00e8re directe du soleil, \u00e0 la poussi\u00e8re et \u00e0 des conditions environnementales variables. Pour relever ces d\u00e9fis, la s\u00e9rie M de Muxwave a \u00e9t\u00e9 sp\u00e9cialement con\u00e7ue pour des applications en ext\u00e9rieur \u00e0 long terme, garantissant des performances stables et un fonctionnement fiable m\u00eame en cas d'exposition prolong\u00e9e au soleil.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une solution d'affichage innovante pour une exp\u00e9rience immersive dans les magasins de K-POP<\/h2>\n\n\n\n

Ce magasin phare de trois \u00e9tages a \u00e9t\u00e9 con\u00e7u pour offrir des exp\u00e9riences sur le th\u00e8me de la K-POP, notamment des espaces de pr\u00e9sentation de produits, des sc\u00e8nes de spectacle et des zones interactives d\u00e9di\u00e9es aux photos et aux clips vid\u00e9o.<\/p>\n\n\n\n

Les \u00e9crans LED transparents ont \u00e9t\u00e9 directement install\u00e9s sur la fa\u00e7ade vitr\u00e9e donnant sur la rue principale. La devanture du rez-de-chauss\u00e9e est \u00e9quip\u00e9e d'\u00e9crans avec un pas de pixel de 3,91 mm, tandis que les premier et deuxi\u00e8me \u00e9tages sont dot\u00e9s d'\u00e9crans avec un pas de pixel de 6,25 mm. Gr\u00e2ce \u00e0 la technologie de la s\u00e9rie M de Muxwave, l'installation offre une qualit\u00e9 d'image exceptionnelle tout en restant pratiquement invisible lorsqu'on la regarde \u00e0 travers la vitre.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 son design transparent et sans cadre, la vitrine s'int\u00e8gre parfaitement \u00e0 l'architecture du lieu sans faire obstacle \u00e0 la lumi\u00e8re naturelle ni \u00e0 la visibilit\u00e9, pr\u00e9servant ainsi l'atmosph\u00e8re ouverte et accueillante du magasin.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

R\u00e9inventer la publicit\u00e9 en vitrine gr\u00e2ce \u00e0 des contenus num\u00e9riques cr\u00e9atifs<\/h2>\n\n\n\n

En associant les c\u00e9l\u00e8bres personnages de jouets de collection de POP MART \u00e0 une narration visuelle innovante, Muxwave a transform\u00e9 la publicit\u00e9 traditionnelle en vitrine en une exp\u00e9rience num\u00e9rique immersive.<\/p>\n\n\n\n

Le contenu dynamique diffus\u00e9 sur les \u00e9crans holographiques invisibles renforce consid\u00e9rablement l'engagement du public et la m\u00e9morisation de la marque par rapport \u00e0 l'affichage statique traditionnel. Cette application innovante \u00e9largit non seulement les fonctionnalit\u00e9s des \u00e9crans LED transparents en tant que plateforme m\u00e9diatique commerciale, mais contribue \u00e9galement \u00e0 faire de ce magasin un rep\u00e8re visuel reconnaissable au sein du quartier.<\/p>\n\n\n\n

Ce projet montre une nouvelle fois comment les \u00e9crans d'affichage num\u00e9riques en magasin peuvent faire le lien entre l'engagement client en ligne et hors ligne, cr\u00e9ant ainsi des liens plus solides entre les espaces de vente physiques et les campagnes de marketing num\u00e9rique.<\/p>\n\n\n\n

\"\"
En regardant par la vitrine du magasin<\/figcaption><\/figure>\n\n\n\n

L'exp\u00e9rience client \u00e0 l'int\u00e9rieur et \u00e0 l'ext\u00e9rieur du magasin<\/h2>\n\n\n\n

Le projet de magasin phare POP MART met en avant les comp\u00e9tences globales de Muxwave en mati\u00e8re de solutions d'affichage transparentes. De l'\u00e9valuation de l'environnement et la conception du syst\u00e8me \u00e0 la fourniture des produits, l'installation, la mise en service, l'int\u00e9gration de contenu et le d\u00e9ploiement du syst\u00e8me, Muxwave a fourni une solution de service compl\u00e8te de bout en bout.<\/p>\n\n\n\n

Le r\u00e9sultat final valorise l'image globale de la devanture, renforce la visibilit\u00e9 de la marque et offre aux commer\u00e7ants une plateforme publicitaire et de communication haut de gamme. En tant que projet phare d'am\u00e9nagement de vitrine en Asie de l'Est, il fournit \u00e9galement des enseignements pr\u00e9cieux et des r\u00e9f\u00e9rences pratiques pour des installations commerciales similaires \u00e0 travers le monde.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Faire progresser l'avenir des \u00e9crans commerciaux transparents<\/h2>\n\n\n\n

\u00c9l\u00e9ment de plus en plus important des environnements commerciaux urbains modernes, la technologie d'affichage holographique invisible n\u00e9cessite une int\u00e9gration \u00e9quilibr\u00e9e entre performances techniques, adaptabilit\u00e9 \u00e0 l'environnement et contenu cr\u00e9atif.<\/p>\n\n\n\n

La mise en place r\u00e9ussie du premier magasin phare de POP MART sur le th\u00e8me de la K-POP t\u00e9moigne de l'expertise de Muxwave en mati\u00e8re de technologie d'affichage transparent et de sa capacit\u00e9 \u00e0 fournir des solutions compl\u00e8tes, au niveau syst\u00e8me, pour des applications commerciales \u00e0 l'\u00e9chelle mondiale.<\/p>\n\n\n\n

Fond\u00e9e \u00e0 Shenzhen et au service de clients du monde entier, Muxwave continue de faire progresser l'innovation dans les espaces commerciaux, les sites touristiques culturels et les exp\u00e9riences num\u00e9riques immersives gr\u00e2ce \u00e0 une technologie de pointe d'affichage holographique invisible. \u00c0 l'avenir, Muxwave poursuivra sa collaboration avec des partenaires internationaux afin de proposer des produits de pointe et des solutions innovantes qui illumineront davantage de villes \u00e0 travers le monde.<\/p>","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment les \u00e9crans LED transparents de Muxwave ont transform\u00e9 la devanture de la premi\u00e8re boutique phare K-POP de POP MART \u00e0 S\u00e9oul.<\/p>","protected":false},"author":1,"featured_media":9747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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