The Bank of Montreal (BMO) has officially opened its new branch in Toronto Eaton Centre, located next to Yonge-Dundas Square. This area, similar to New York’s Times Square, is a hub for dynamic advertisements.
MUXWAVE’s holographic invisible screen has been installed on the shopping mall’s glass facade and internal glass surfaces, covering an impressive total area of nearly 250m² with a pixel pitch of 3.9mm. Featuring high transparency, ultra-thin, and lightweight design, the screen adheres to the glass surface, allowing windows to display visuals while maintaining visibility from indoors and natural lighting. Through specialized content design, the screen creates a naked-eye AR visual effect, making the imagery appear as though it is floating in space and seamlessly blending with the surrounding environment.
La pantalla holográfica invisible utiliza materiales ultrafinos y ligeros y tecnología de conducción estática para controlar la pantalla LED. Cada píxel está controlado por un circuito integrado independiente, con 65.536 circuitos integrados por metro cuadrado a un paso de píxel de 3,91 mm. A diferencia del escaneado dinámico convencional, nuestro escaneado estático ofrece niveles de escala de grises superiores y una calidad de imagen estable.
In January 2024, a 193m² welcome screen was installed at the south entrance of the ISE exhibition venue in Barcelona, Spain. In addition to that project, this transparent screen in Toronto marks MUXWAVE’s largest glass facade display solution in North America to date. The product has previously won the 2022 iF Design Award and was recognized as the “Digital Signage Project of the Year” at the 2024 AV Awards.
Extendemos nuestra gratitud a Stingray, Bank of Montreal, Shawn O'Brien, Diego Borrego, Robin Salter, Mathieu Gaboury, Dale Hrynyk e IA Interior Architects por su colaboración en la realización de este extraordinario proyecto.
De cara al futuro, prevemos más aplicaciones en escenarios similares, sobre todo en expositores comerciales, espacios de venta al por menor, escenografía y exposiciones digitales. Gracias a su capacidad para realzar el atractivo visual mediante tecnología punta, esta solución promete integrar la creatividad con la funcionalidad en diversos campos. Prepara el camino para una mayor integración de los espacios digitales y físicos, ofreciendo nuevas posibilidades para la publicidad, la visualización de información y las experiencias interactivas.
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