The recently concluded BML-PLAY! 2026 has become one of the most talked-about anime and gaming events of the year. Organized by Bilibili, the large-scale offline concert themed around anime, games, and virtual culture was held from July 11 to 12, 2026, at Shanghai National Exhibition and Convention Center (Hongqiao Pavilion EH).
Bringing together a wide range of popular game IPs, the event featured performances from renowned titles including Genshin Impact, Zenless Zone Zero, and Arknights, alongside official game soundtracks, virtual singers such as Luo Tianyi, and other iconic ACG and Bilibili-exclusive content.
At the Tencent Games “Virtual Circle” booth, MUXWAVE’s technologie d'affichage invisible holographique powered a special virtual interaction experience featuring PSPLive virtual streamer Dong Aili Lovely and Bilibili virtual streamer Shizuku Lulu.
Appearing together on stage through dynamic hosting and real-time interaction, the two virtual avatars attracted significant attention from visitors. The lifelike naked-eye AR visual experience created by MUXWAVE’s display technology drew crowds to stop, watch, and capture memorable moments.
Installed on the second floor of the booth, MUXWAVE’s écran holographique invisible achieved over 90% visual transparency, seamlessly blending into the surrounding environment. The display transformed the booth space into a digital stage where virtual and physical worlds converged, creating an immersive interactive experience for audiences.
Enabling New Forms of Digital Avatar Interaction
In recent years, advances in AI technology have accelerated the integration of virtual idols, anime characters, and gaming IPs into real-world environments. Holographic invisible display technology provides a new visual platform for bringing digital characters into physical spaces.
From concert stages and themed exhibitions to brand pop-up experiences and gaming IP showcases, MUXWAVE’s holographic invisible display breaks the limitations of traditional screens, enabling digital content to naturally merge with real environments and becoming a key visual infrastructure connecting digital experiences with physical spaces.
From Digital Humans to Immersive Real-World Experiences
For example, at the China Science Fiction Convention, digital humans have been integrated into hosting segments and interactive demonstrations, participating in real-world communication through virtual identities and delivering a more futuristic and immersive experience for audiences.
In the cultural tourism sector, collaborations between human hosts and digital presenters are also becoming an emerging trend. By combining virtual characters with real-time human interaction, these experiences not only enhance technological appeal but also create richer and more engaging visitor experiences.
MUXWAVE Holographic screen: Powering the Future of Digital IP Experiences
With the continuous evolution of AI technology, digital IPs are moving beyond their traditional role as visual displays and evolving into intelligent digital entities capable of real-time interaction, service delivery, and autonomous content creation.
Virtual characters are gradually stepping out of conventional screens and becoming interactive digital companions within real-world environments.
As applications surrounding anime culture, virtual idols, digital humans, and AI-driven entertainment continue to expand, MUXWAVE LED holographic invisible display technology is becoming a critical visual solution supporting this next generation of digital experiences.
